• Objective:To offer the best advice with regard to the method of sale, price and process to you, the selling client.

It all starts with a conversation, or two. Almost all of our appraisals are done remotely at first and comprise a Property Sale Appraisal set-up call where we gather all the information about the property and your requirements, which we use to run our detailed research process and then schedule the Property Sale Appraisal call (usually the next day) where we deliver the best advice regarding the method of sale, price and process for your property. 

We ensure you receive a detailed email with the Property Sale Appraisal letter, the draft Auction agreement, and everything you need to proceed with your sale.

• Objective:To ensure the auction agreement is signed, that the HMRC ID requirements are adhered to and that the title is proven.

The Auction Agreement is signed via PandaDocs via the Property Sale Appraisal email, and the Government Anti-Money Laundering ID and proof of address requirements are completed remotely through our contractor, Credas. At this stage, you choose whether to defer the Auction Entry Fee or not.

Our fees for selling clients are generally an Auction Entry Fee of £600 plus VAT and an Auction Sale Commission of 1.5% plus VAT (min. fee £2,100 plus VAT).

Once we are confirmed as instructed you will sent your copy of the signed Auction Agreement for your records.

• Objective: To gather the media required to create the best property advert possible.

Once we are instructed, the next step is to gather all the media we need to market the property using our well-practised take-on process. We will need access to the property, ideally, the same access can be confirmed for the Managed Block Viewings, as well as permission to erect our 'For Sale By Auction' board at the property.

We then work to get the best photographs, video tour, floor plan and measurements possible to create the property advert. You will be asked to approve the property particulars as the property is made live and on the market. Once this step is complete, the auction date is set.

• Objective: To expose the property to the entire market to ensure a competitive auction.

When the auction date is set and the property particulars are approved, the next step is to launch the property marketing. Our thorough marketing process ensures that the Lot is exposed to the entire market using as many channels as possible.

The marketing includes major online property advertising portals such as Rightmove and OnTheMarket. We send the details to all registered bidders for the region concerned and to national bidders. Our 'For Sale By Auction' board will by this time likely be erected, and the Managed Block Viewing slots available for interested bidders to book into. 

Once the Lot is live and the auction date set, you will receive our detailed 'Marketing & Next Steps' email, which takes you through the entire process.

• Objective: To quantify the enthusiasm and interest from the buying market to advise you where best to set your final reserve price for the live auction.

Market feedback is the bidding market's response to the property advert and the upcoming auction. We use precise auction sale metrics to evaluate this, namely: detailed advert views, unique video tour views, bidder enquiries, bidder registrations, legal pack views, managed block viewing bookings, pre-auction bids, and finally, approved bidders for the live auction. 

We schedule weekly emailed Market Feedback Reports and discussions for Thursday afternoons, and, finally, for the Thursday afternoon before the auction, to provide precise advice on any marketing changes required and on how best to set the reserve price.

• Objective: To provide the bidding market with the appropriate amount of information and documentation so that as many bidders as possible engage in the auction.

We work directly with your chosen solicitor conveyancer to compile the best advised legal pack for the Lot so as to best ensure enthusiastic bidding on the day of the auction. The legal pack will include the following documents: special conditions, local searches, title and register, office copy entries, property information forms, fixtures and fittings forms, management information (leasehold), lease (leasehold) and tenancy agreement if applicable. 

The legal pack is made live for bidders to download at least 7-days before the auction, and the views and downloads are a key metric in setting the correct final reserve price for the auction. See Legal Pack Explained.

• Objective:To ensure that interested bidders can register their free bidding accounts to view the property advert, legal documents, and book to view while they are kept at 'arms length' to encourage a competitive auction.

The Lot is exposed to as many potential buyers as possible. Potential bidders go through a process from enquiry, via SMS, email, submission forms and calls, to registering their free bidding account, which allows us to track legal document views and their interaction with the Lot.

Bidders can then book to view the Lot in one of the 30 to 60-minute managed block viewings, and from that point, should they wish to bid, they can become verified (confirm their ID) and approved (pay the refundable security deposit) to bid in the live auction. An approved bidder can make both pre-and post-auction bids under the auction terms.

• Objective:To allow approved bidders to make valid and informed pre-auction bids under the same terms and conditions of a live auction and in your best interest.

Pre-auction bids, although rare, are an important part of the process, both in terms of a sale and as an auction sale metric. The terms of a pre- or post-auction bid are always the same as the live auction.

To make a pre-auction bid, most bidders will first want to view the property at one of the Managed Block Viewings and will need to be approved to bid, as they would for a live auction. Although it is almost always best for the sale to happen during a live auction, in some cases it can be prudent to seriously consider a pre-auction bid.

• Objective:To offer the entire market the same and only opportunity to view the property, to be fair to all bidders and encourage healthy competition between them.

The Managed Block Viewings are planned, booked and advertised on instruction and are generally one to three, 30 to 60-minute blocks. Interested bidders need to book to attend, and this forms part of the market feedback.

It is a key part of our process that bidders first register and accept the terms of the auction, view the legal documents and then view the property by means of these blocks, thereby giving the market an equal and fair opportunity to view while creating healthy competition amongst bidders.

• Objective: To transact the sale for the highest price possible.

The property will have its own dedicated 2-hour bidding window closing at one of the following times on the Friday of the auction: 11 AM, 12 PM, 1 PM, 2 PM, 3 PM or 4 PM.

The auction will extend by 30 seconds if a bid is placed within 30 seconds of the planned closing time, ensuring the maximum bidding from the market. You are able to watch the auction live online and do not need to register to do this.

Our auction platform is the most advanced in the industry and does not need to be refreshed during a live auction.

• Objective: To ensure the final and timely completion of the sale.

We will transfer the 10% buyer deposit (after our fees) to your conveyancer for the planned completion (10, 20 or 20 business days after the auction). You need to maintain your insurance to completion.

On the completion day, you will leave the keys in the property (or post them) and we will release our key to the buyer when the conveyancer has confirmed receipt of the balance of the funds.

• Objective: To obtain a five-star review from a happy client so that more selling clients in need of our service can be encouraged to engage with us.

We work extremely hard to deliver the best result at auction, we ensure that the market has had a chance to engage and pay as much as possible for the property at auction.

At this stage we would appreciate a 5-star review on Trustpilot detailing your experience, this is useful not only for growing our business, but also to assist potential clients with similar requirements to you.